UAE Cements Its Position as a Global Economic and Soft Power Leader
Strong and Stable Economy: Ranked 1st globally, indicating a model for sustainable growth and diversification.
Future Growth Potential: Ranked 3rd, highlighting strategic vision towards future opportunities in innovation and technology.
Business and Trade Image: Ranked 10th globally, demonstrating a supportive environment for businesses and investors.
Safe and Secure: Ranked 9th, showcasing a high-quality security system and exemplary living environment.
Sustainable Development: Ranked 9th in "Sustainable Cities & Transport" and 18th in "Invests in Green Energy & Technology", reflecting commitment to sustainability.
Nation Brand Value: Increased from $700bn to $1tn in three years, solidifying its position as the most valuable brand in the Middle East and Africa.
The United Arab Emirates (UAE) has been highlighted as a global powerhouse in both economic stability and soft power influence, according to a major international survey. For the second year running, the UAE proudly holds the 10th spot in the Brand Finance Soft Power Index 2024, marking its unique position as the sole Gulf country within the top 10.
This prestigious recognition was announced at the Global Soft Power Summit in London, attended by notable figures including former British Prime Minister Sir John Major and the First Ladies of Iceland and Ukraine. The UAE's journey in the Soft Power Index showcases its growing influence and strategic position on the world stage, defined by Brand Finance as the ability to shape international preferences through appeal rather than coercion.
At the heart of its soft power is the UAE's number one ranking for having a "Strong and Stable Economy." The nation's leadership has skillfully navigated economic diversification, reducing reliance on oil by bolstering sectors like tourism, technology, renewable energy, and financial services. This strategic shift not only fortifies the economy against market fluctuations but also opens new growth paths. In 2023, the UAE saw its non-oil foreign trade reach a record AED3.5 trillion ($953 billion), despite global trade challenges.
The UAE's global reputation is further enhanced by its ranking in the "Internationally Admired Leaders" and "Future Growth Potential" indicators, showcasing its forward-looking investment vision and influential leadership on the world stage. The nation's ability to communicate its achievements effectively has also earned it a top spot in the "Affairs I Follow Closely" indicator, complementing its role as a host for major events like EXPO 2020.
Generosity, diplomacy, and a business-friendly environment are among the other areas where the UAE shines, alongside its commitment to innovation, security, and sustainability. These achievements contribute to the UAE's image as a safe, secure, and forward-thinking nation, making it a prime destination for global investors and talent.
The UAE's dedication to sustainability and innovation is evident in its rankings across various indicators, including technology and green energy. This commitment, along with the significant increase in the nation's brand value to $1 trillion, underscores the UAE's position as a leading investment destination in the Middle East and Africa.