Elsewhere in the world, it's Black Friday, but here in Dubai, we call it White Friday out of respect for the day of worship and the gathering of friends and family.
Today is also the start of the three Day Super Sale where retailers across the city will slash prices, with discounts of 30-90% off on in-demand items over the course of the weekend.
The developers of Dubai have joined in, and many have announced launches and deals to coincide with the retail madness