E-commerce transactions in the UAE are forecast to total $16 billion (Dh59bn) in 2019 and grow 23 per cent annually between 2018 and 2022, according to a joint study by Dubai Economy and Visa.
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A regional VC-backed startup selling itself to a bigger rival for billions of dollars is usually viewed as a big win in itself: The founders get a windfall, while investors are rewarded for their show of faith.
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