The UAE Nation Brand

Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, on Wednesday officially launched the Seven Lines logo as the UAE Nation Brand.

The logo attracted the majority of 10.6 million votes cast from all over the world to choose the design that will share the inspiring story of the UAE.

Complementing the slogan Make it Happen, the logo was picked from three choices to represent the UAE to the rest of the world.

The formation of the Nation Brand Office as part of the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future was also announced to coincide with the brand. The Office will serve as the reference for the use of the logo and issue user guides for all sectors and institutions.

Sheikh Mohamed bin Zayed added: "The UAE Nation Brand tells the story of our union, our unity, our future and of a country that is firmly making its mark across the world. Our goal for the new brand is to enhance the Emirates’ global reputation, in which we invested thousands of teams throughout 48 years of constant work.

"The map of the Emirates is close to the heart of every citizen and resident of this country. We appreciate everyone’s efforts to advance the glory of this map globally. We thank each individual and organization that helped in the implementation of this national project and those who voted from all over the world to select the UAE Nation Brand," he added.

The winning Seven Lines logo is said to capture the values of unity and cooperation that the national project, its custodians and the 49 innovators who worked on it included in the design of the UAE Nation Brand with the aim of creating an unprecedented development experience and raising the Emirates’ profile on the world map.

The logo also portrays the seven emirates and the seven founding fathers in ascending lines.

The design comprises seven lines that shape the UAE map, inspired by the country’s high-rise pillars and firm foundations, its strong spirit, its lofty dreams and its development ambitions. The seven pillars form the foundations of the shared home and honour the seven leaders who united the dreams of the people under one national banner.