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Dubai is the No1 destination in the 2023 Tripadvisor Travellers' Choice Awards

  • The winners were determined based on one year's worth of reviews and ratings 

  • Tripadvisor says that Dubai attracts travellers who seek out a 'slice of luxury'

  • The awards also rank foodie spots, ski resorts and trending destinations

  • Scroll down for the full results across all categories...  

    Dubai has been ranked as the most popular destination in the world for the second year running by the Tripadvisor Travellers' Choice Awards for destinations.

    The winners for the 2023 awards were identified based on the quality and quantity of reviews and ratings specific to several award subcategories from travellers on Tripadvisor for accommodations, restaurants, and things to do in destinations worldwide over the 12 months between November 2021 and October 2022.

    Tripadvisor says of first-place Dubai: 'A favourite with celebs and influencers, the "City of Gold" continues to attract tourists from all over the world seeking out their very own slice of luxury.'

    London retains its crown as Europe's number one but has slipped to third place in the global ranking, tailing behind second-place Bali, Indonesia, while the rest of the global top five is made up of Rome (fourth) and Paris (fifth). The highest-ranking American destination is New York, which ranks 23rd overall.

    Other popular destinations to make it into the top 10 are Cancun, Mexico (sixth); the Greek island of Crete (seventh); Marrakech, Morocco (eighth), the Dominican Republic (ninth); and Istanbul (10th).

    The rest of the Europe top 10 ranking, meanwhile, is made up of Barcelona (sixth), Madrid (seventh), Florence (eighth), Lisbon (ninth) and Edinburgh (10th).

    Looking to the other categories in the awards, the list of 'Trending Destinations' - locations around the world seeing the greatest year-over-year growth in interest on Tripadvisor - is topped by Cuba. On a visit, Tripadvisor recommends that travellers wander around the charming streets of Old Havana.

    The silver medal goes to the Vietnamese city of Hoi An, where Tripadvisor suggests hitting the Ba Na Hills theme park and strolling along the picturesque Golden Bridge.

    Third place, meanwhile, is handed to Mauritius, where Tripadvisor recommends that you take a catamaran cruise to the private island of Ile aux Cerfs. 

    The rest of the top ten Trending list features Siem Reap, Cambodia (fourth); Chiang Mai, Thailand (fifth); Grand Cayman (sixth); Fes, Morocco (seventh); Baku, Azerbaijan (eighth); Kathmandu, Nepal (ninth), and Krakow, Poland (10th).

    There are two new categories this year, one of which is the 'Best of Nature Destinations', which celebrates travellers’ appetite for adventure and the great outdoors and sets out to inspire budding explorers who are planning bucket list trips.

    Tripadvisor reveals: 'Whether you’re hiking through national parks or swimming in a cenote, these are travellers’ favourite places to enjoy the outdoors.' 

    Mauritius has scooped the inaugural top spot for this category, followed by Kathmandu, Nepal, in second place and Tanzania's Serengeti National Park bagging the bronze medal.

    Making up the remainder of the top 10 are Hurghada, Egypt (fourth); Lombok, Indonesia (fifth); Kauai, Hawaii (sixth); Majorca, Spain (seventh); Grand Cayman in the Caribbean (eighth); Corsica, France (ninth) and Koh Tao, Thailand (tenth).

    TRIPADVISOR TRAVELLERS' CHOICE AWARDS 2023 - DESTINATIONS: THE MOST POPULAR OVERALL

     IN THE WORLD

    1. Dubai, UAE

    2. Bali, Indonesia

    3. London, England

    4. Rome, Italy

    5. Paris, France

    6. Cancun, Mexico

    7. Crete, Greece

    8. Marrakech, Morocco

    9. Dominican Republic

    10. Istanbul, Turkey

    11. Playa del Carmen, Mexico

    12. Barcelona, Spain

    13. New Delhi, India

    14. Hurghada, Egypt

    15. Madrid, Spain

    16. Phuket, Thailand

    17. Hanoi, Vietnam

    18. Cairo, Egypt

    19. Florence, Italy

    20. Lisbon, Portugal

    21. Edinburgh, United Kingdom

    22. Bangkok, Thailand

    23. New York City

    24. Doha, Qatar

    25. Rio de Janeiro, Brazil

    IN EUROPE

    1. London, England

    2. Rome, Italy

    3. Paris, France

    4. Crete, Greece

    5. Istanbul, Turkey

    6. Barcelona, Spain

    7. Madrid, Spain

    8. Florence, Italy

    9. Lisbon, Portugal

    10. Edinburgh, Scotland

    11. Amsterdam, The Netherlands

    12. Rhodes, Greece

    13. Tenerife, Spain

    14. Goreme, Turkey

    15. Santorini, Greece

    16. Naples, Italy

    17. Prague, Czech Republic

    18. Porto, Portugal

    19. Budapest, Hungary

    20. Dubrovnik, Croatia

    21. Dublin, Ireland

    22. Corsica, France

    23. Madeira, Portugal

    24. Island of Malta

    25. Reykjavik