The Burj Khalifa in Dubai has been transformed into the world’s highest Football Live Scoreboard for the world's most popular football championship.

For one month, the scorecards of matches at the Fifa World Cup will be relayed on to the LED screen of Burj Khalifa.

Featuring the flag of the goal-scoring nation as well, the scoreboard is updated in real-time for football lovers to catch up with the action set against the backdrop of The Dubai Fountain.

Visitors to Downtown Dubai can watch the scorecard from vantage viewing spots along the Waterfront Promenade of The Dubai Mall or from the Burj Park and beyond. They can also catch all the action from the matches at a dedicated tent set up in the exquisite setting of Armani Hotel Dubai, which marks Emaar’s collaboration with fashion legend Giorgio Armani.

Burj Khalifa is at the heart of Downtown Dubai, the flagship development of Emaar Properties.

Editor's Note: This article was originally published in Trade Arabia on Friday July 6th, 2018 http://bit.ly/TradeArabia